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We talked about the need to have a name before starting your company… but can it be any name? What rules do you actually need to follow? Choosing your company name is one of the first and most decisive steps when creating a business in Portugal. Your name needs to reflect your identity, comply with legal standards, and avoid confusion with existing companies or registered trademarks. And before anything else, the process starts with one essential question: Do you already have

You’ve had an idea, the kind that keeps coming back, the kind you can picture becoming something real.You ’re excited and motivated… until the inevitable question appears: “Where do I even start?” Before logos, websites, strategy, or your first sale, there’s a foundation that needs to be set:creating the legal entity, your company. It’s the part many founders postpone. Not because it’s complicated, but because this step feels technical, abstract and far from the creative ener